Upcoming Studies |
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Changes in Homes that Impact the Kitchen
To Be Released Fall 2011: A study about changes in home designs that impact the home kitchen, including size, layout, and features. The report will include information from the Census Bureau, American Institute of Architects, and the National Association of Home Builders, as well as data from an exclusive RICKI survey of 1,000 U.S. homeowners. |
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Kitchen Intelligence: A Designer's Perspective 2011
To Be Released Winter 2011: A study conducted annually among professional kitchen designers to gather information on what design trends they see emerging, including materials and product preferences, overall kitchen design and layout trends, and other kitchen remodeling-related observations from the designers' perspective. |
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Completed Studies |
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Dream Kitchens - Today and Tomorrow
Released September 2011: An analysis of social media, conversations taking place online, related to the 'dream kitchens' of consumers using RICKI's proprietary Contextual Theme Analysis process to identify what is most desired in kitchens today and what might be hot in kitchens of the future. |
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How Four Generations Use Their Kitchens
Released June 2011: A study that measures how four generations of consumers (Gen Y, Gen X, Baby Boomers and Matures) use technology in the kitchen, their cooking habits and other activities that happen in the kitchen, their emotional connections to the kitchen, and modifications they have made to their kitchens to make it work better for them. |
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Kitchen Intelligence: A Designer's Perspective 2010
Released February 2011: A study conducted annually among professional kitchen designers to gather information on what design trends they see emerging, including materials and product preferences, overall kitchen design and layout trends, and other kitchen remodeling-related observations, as well as their predictions for the future.
View the Table of Contents >> |
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And Baby Makes... A Crowded Kitchen? How Children Influence Kitchen Usage & Design
Released October 2010: This hybrid study among almost 3,000 U.S. consumers and 100 professional kitchen designers delves into how people with children view their kitchens and compare their needs, attitudes and remodeling plans to those with other family structures.
View the Table of Contents >> |
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Kitchen Conversations: Exploring Online Discussions about Kitchens
Released July 2010: Millions of people are talking. Sharing their thoughts, experiences, likes and dislikes on forums, blogs, YouTube, Twitter, Facebook and other user-generated content networks. This comprehensive study utilizes the latest social media monitoring and reporting tools to explore online attitudes and emerging themes related to kitchens. We will also analyze Google web and product search engine databases to uncover kitchen keyword search trends. Top-level analysis of online brand visibility and sentiment will be included for RICKI members.
View the Table of Contents >> |
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2010 Remodelers 360
Released April 2010: Conducted every other year, the goal of Remodelers 360 - a survey among 2,906 consumers (with a subsample of 651 who remodeled their kitchens in the past year) - is to track how Americans use their kitchens, attitudes, design preferences and remodeling experiences.
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Economic Impact Report: A Special Analysis
Released March 2010: Questions added to the 2010 Remodelers 360 study assess attitudinal changes about the economic environment and its impact on kitchen remodeling plans and decisions. Study findings are compared to RICKI's 2009 study called 'The Economy & Kitchens: Sizzle or Fizzle?' in which the same questions were asked and meaningful shifts are highlighted.
View the Table of Contents >> |
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Kitchen Intelligence: A Designer's Perspective 2009
Released February 2010: A research project with kitchen designers
to gather information on what design trends they see emerging, including materials and product preferences,
overall kitchen design and layout, and other kitchen remodeling-related issues.
View the Table of Contents >> |
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Top of the Line: Insights into Upscale Consumers & Their
Kitchens Released November 2009: Survey of 700 upscale consumers to better understand their attitudes about and usage of their kitchens as well as their future remodeling plans. Upscale consumers are segmented into two groups: Ultra High-End (HH income of $200,000 or more) and High-End (HH incomes between $100,000 and $199,999).
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The Golden Years: Aging-in-Place in the Kitchen
Released July 2009: A focus group/ideation session with older consumers to uncover 'pain points' experienced in the kitchen and to stimulate ideas for new or enhanced kitchen products for the aging population, followed by an initial online discussion plus a follow-up web/phone discussion among professional kitchen designers to further explore 'pain points' and generate more ideas for solutions.
View the Table of Contents >> |
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The Economy & Kitchens 2009: Sizzle or Fizzle?
Released April 2009: A quantitative study among 1,500 U.S. consumers to assess the impact of the economy on consumer behavior as it relates to activities in the kitchen and remodeling as well as areas of pent-up demand.
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Kitchen Intelligence: A Designer's Perspective Released January 2009: Conducted among two groups of certified kitchen designers who are members of RICKI's proprietary Kitchen Designer Panel, this study reveals trends in kitchen design as well as trends in nine specific product categories (refrigeration, dishwashers, range/ovens/cooktops, range hoods/ventilation, cabinets, cabinet hardware, faucets, sinks and countertops). The report also includes timely feedback about how the recession is impacting remodeling decisions.
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Kitchen Chat: A Deeper Understanding of Discriminating Remodelers & How They Shop for Kitchen Products Released December 2008: This study gathered insights from a group of engaged, upscale consumers about their decision-making process and shopping experiences when undertaking a kitchen remodel. These consumers are called Discriminating Remodelers because they have sought information on remodeling from a variety of sources, including requesting the NKBA's 'Kitchen & Bath Consumer Workbook'.
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Kitchen PROFILES: How Discriminating Remodelers Shop for Kitchen Products Released August 2008: Survey among consumers who have shown an interest in kitchen remodeling by requesting the NKBA workbook on the topic of kitchen remodeling. The goal is to explore consumers' experiences and the decision-making process when undertaking a kitchen remodel.
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2008 Remodelers 360 Released May 2008: Survey of close to 10,000 consumers of which 582 remodeled their kitchens in the past 12 months (spending $2,500+) and were asked an additional battery of questions related to their remodeling experience. The goal of Remodelers 360 projects are designed to track how Americans use their kitchens, their design preferences, their remodeling experiences, and to gain insight into how best to market kitchen products to today's consumers.
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2008 Remodelers 360 Trend Report: 2006 vs. 2008 Released June 2008: This report highlights significant differences in the research findings from the Remodelers 360 studies conducted in 2006 and 2008. Survey findings that remained stable over the two-year period are also noted if deemed relevant to 'painting the picture' of today's consumer and kitchen remodeler.
View the Table of Contents >>
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Kitchen Intelligence: A Designer's Perspective Released
November 2007: A study among a panel of certified kitchen designers
who provide input on what they are hearing from consumers regarding kitchen
design and layout, materials and features preferences and other issues.
View the Table of Contents >>
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Kitchen Stories: An Immersion Study Released August 2007: This study tracks a dozen diverse households over a five-day period to reveal behaviors, emotions and needs related to the home kitchen. Observing people in their home kitchens identifies opportunities for solutions for manufacturers and retailers in terms of product development and positioning, especially by identifying annoyances or 'pain points' that consumers encounter in their kitchens.
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Brand Buzz Released March 2007: Survey of 1,900+ consumers who purchased specific kitchen products to identify brands considered and ultimately purchased, determine motivations for purchasing a particular brand, gauge satisfaction with specific brands (likelihood of recommending), and develop brand personality profiles for key brands in the kitchen remodeling arena. Product categories researched include:
- Countertops
- Cabinets
- Dishwashers
- Flooring
- Faucets
- Oven/Cooktops
- Refrigerators
View the Table of Contents >> |
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Remodelers 360 2006 Released July 2006: Survey of 10,000 consumers of which 800+ remodeled or made improvements their kitchens costing $2,500 or more in the past year. The study includes data on lifestyles, kitchen product shopping and purchasing patterns, kitchen remodeling details, media consumption, market segments, and trends in consumer tastes and preferences.
View the Table of Contents >> |
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RICKI also offers custom research for both members and non-members. For more information about custom research, click here.