Custom Research

RICKI knows kitchens. We are the nation's top kitchen research firm. RICKI provides member companies as well as non-member clients insight to better understand the marketplace. RICKI research helps national brands develop products and services to create a better customer experience.

RICKI has unique category expertise and years of seasoning to come up with the right recipe for market research studies that deliver actionable insights and recommendations. We know how to get at the answers to help you grow your business. The people at RICKI are the key ingredient. All are experienced marketing professionals who excel at making sense of data. We offer a variety of tools, including surveys, focus groups, ethnography and ideation. Our professional staff has extensive experience in the areas of:

  Brand Equity and Positioning
  New Product Concepts
  Customer Satisfaction and Loyalty and the Customer Experiencee
 

Kitchen Designer Panel

Our exclusive panel of certified kitchen designers from across the country can be segmented by level of kitchen projects they do (from mass to high end projects), new home vs. existing home projects, product brands they recommend, and other ways as well to meet your needs.

Consumer Panel

RICKI also offers a panel of more than 2 million consumers that can be segmented in many different ways, including by demographics, attitudes and lifestyles (including our exclusive 'kitchen enthusiasts' segmentation), recent remodeling experiences, brand preferences, and many more.

For more information, please contact Riley Kirby, Vice President of Research, by phone at (704) 374-1333 or by email at [email protected].